First R Kelly trial jurors picked
The first three jurors have been chosen for R&B star R Kelly’s child pornography trial in the US city of Chicago.
Traditional advertising involves getting a marketing message across to a receptive audience. Advertising companies spend millions of dollars each year trying to come up with new and quirky ways to grab consumer’s attention. You only have to watch some of the commercials on TV today to see how innovative they are becoming. Some of these ads are award winners and cost the companies massive amounts of money to produce. Television advertising, however, is not what it was 20 years ago. We now have so many channels, a commercial break is a signal for a viewer to check the fridge for a beer, or go to the bathroom. Commercials are an uninvited interruption to the consumer’s experience. The viewer is simply not paying attention when they come on. Commercials have to be played many times over in order to be even partially remembered by a viewer, and this all ads to the cost.
Radio advertising has similar issues. Most people listen to radio in their car. They are focussing on driving or watching for the green signal. The radio provides background noise and helps pass the time on those monotonous journeys to and from work. Commercials on radio stations can often be very effective. Short audio messages delivered with a jingle in 20 or 30 seconds. Trouble is, the listeners are sitting in their cars unable to take any action even if they wanted to. And by the time they get home, or get to the office they’ve forgotten about the commercial, or forgotten the web address they were told to visit to get that special deal. They might have been attentive in the car, but unfortunately, they were in the wrong place to take any action.
Internet advertising has boomed over the last few years and you will all have been on at least one website where you’ve seen a banner telling you that you’ve won a free laptop or something similar. People are much smarter now and have programmed themselves to ignore banner ads. When they see a banner popup, they tend to immediately look for the close button. They are another interruption to their surfing experience and in some cases can cause them to leave the website they were actually viewing.
Internet Audio Voice Ads from Voice2Page and NetAudioAds are something new. A short 5 second audio message is played when a visitor lands on any one of 800 million web pages that contain special code. The listener is facing the screen, paying attention to the web site that they’ve just clicked on, so they are in a perfect position to hear an ad. They are in a receptive state of mind. The length of the message is not too long to be irritating, and just long enough to put a thought in the listeners mind. Ideal for a short “Call to Action”. The ad can ask the listener to press a key on the keyboard to visit the advertiser’s web site more details. Since this opens in a new window, the publishers do not lose the visitor as in other PPC programs.
NetAudioAds can be geographically and time targeted and so played to a tightly targeted audience which offers fantastic opportunities for advertisers to capitalise on time sensitive deals or offers. NetAudioAds claim they can geo target to a 25 mile radius 80% of the time by checking the IP address, and as the growth in broadband increases, this radius will get even tighter to a few miles.
Whilst traditional advertising has it’s place, AudioVoiceAds are certainly an economic and effective alternative which any business, regardless of size and location, would be foolish to ignore.
Obtain more detailed information and newsletters from Gerry Smith on Audio Ads and online marketing from AudioVoiceAds.com and Free Money Making Tips
Good Better Best Car Audio
www.roiweb.biz
Car Speakers, Car Audio